Cost Per Mile. This is the cost of 1000 ad impressions


Effective Cost Per Mille. This value is used to determine the effectiveness of your ads based on a combination of cost per 1000 impressions (CPM) and bid price.


Click Ratio is a percentage of clicks made by visitors.

RON traffic

Run Out Of Network traffic is a traffic from all the network, except traffic from sites, that are bought directly. You can choose to buy ads from a specific site or RON ads.